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培訓(xùn)受眾：

銷售經(jīng)理助理；銷售市場(chǎng)部助理；商務(wù)經(jīng)理助理等

課程收益：

銷售助理是銷售服務(wù)的核心人員，他們處在一個(gè)關(guān)鍵的位置，需要同時(shí)面對(duì)客戶、團(tuán)隊(duì)成員和經(jīng)理。除了處理日常關(guān)系和管理日程之外，如何能在其他方面發(fā)揮更多有用且公認(rèn)的附加值？該培訓(xùn)有助于銷售助理在銷售職能的四個(gè)關(guān)鍵領(lǐng)域中發(fā)揮更大的作用：客戶關(guān)系、銷售支持、業(yè)務(wù)的績效管理、銷售團(tuán)隊(duì)的激勵(lì)。

課程大綱：

1.正確地了解銷售助理的職責(zé)

* 確定銷售在企業(yè)中的地位

* 助理與同事及銷售人員的定位與關(guān)系

* 做一名出色的銷售助理

* 如何出色的實(shí)現(xiàn)工作 

2.銷售與商務(wù)活動(dòng)跟蹤

* 建立銷售與商務(wù)活動(dòng)跟蹤工具

* 銷售人員對(duì)業(yè)績、定額制定、質(zhì)量目標(biāo)的比較

* 開拓潛在的客戶與“沉睡”中的客戶

* 市場(chǎng)與銷售工作的區(qū)別與關(guān)系

* 有效利用展會(huì)

3.了解銷售預(yù)算，有力配合上司的工作

* 預(yù)測(cè)，預(yù)算，控制

* 成本確定

* 各種分類預(yù)算：客戶服務(wù)、活動(dòng)經(jīng)費(fèi)、商務(wù)活動(dòng)開支

* 協(xié)助上級(jí)做好應(yīng)收賬款的信用管理工作

* 銷售預(yù)算中相關(guān)的財(cái)務(wù)知識(shí)

4.組織銷售人員會(huì)議

* 組織年度大會(huì)

* 會(huì)前，會(huì)間，會(huì)后的服務(wù)

* 準(zhǔn)備會(huì)議所用各種資料，投影薄膜等

5.如何與客戶進(jìn)行電話交流

* 確認(rèn)約會(huì)——“鎖定”客戶的第一步

* 與潛在客戶聯(lián)絡(luò)技巧

* 令人滿意的客戶服務(wù)

Outline：

1. Defining the role of sales & marketing assistant

* The function of sales and marketing in a company

* The role and relationship of an assistant with her/his colleagues or sales staff

* Becoming a perfect sales assistant

* How to perform your job well

2. Following up the sales marketing activity

* Creating follow-up tools between sales and marketing

* Comparison of sales staff’s achievement in terms of sales amount, allocation and target customers

* How to develop new customers

* Differences and relationships between marketing and sales

* Utilizing exhibition as an effective tool

3. Understanding the budget

* Budget forecast, calculation and control

* Deterring the costs

* categorizing your budget: customer service fee, commercial activity fee

* Credit management

* Related finance knowledge for making budget

4. Preparing & organizing the sales staff’s meeting

* Organizing the annual convention

* Service before, during and after the convention

* Preparing the relevant slides and documents, etc

5. Communicating with your clients by telephone

* Making appointments—the first step

* Communication skills with potential customers

* Satisfied customer services

楊老師

由知名專家講授，運(yùn)用眾多實(shí)戰(zhàn)案例，深入淺出剖析難點(diǎn)問題，欲了解老師更多詳情，敬請(qǐng)致電咨詢。

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在線報(bào)名：銷售與市場(chǎng)部助理(北京)